Hello, I am Vân!
I score the market and compose the product.
I enjoy turning insights into seamless user experiences, combining creativity with technical know-how to create solutions that drive results.
Competitive Intelligence
Conducted comprehensive market analysis and competitive research to inform strategic decisions, tracking industry trends and competitor positioning. Analyzed data from multiple sources to identify opportunities and guide product strategy for creative and digital ventures.
Product Development
Led end-to-end product launches for music and tech ventures, combining market research and user behavior analysis to deliver 10+ successful products. Managed cross-functional teams and datasets of 1K+ clients while coordinating complex logistics from concept to market.
User Research & Strategy
Designed research frameworks combining interviews, behavioral data analysis, and market insights to improve product decisions. Applied findings to enhance usability, drive engagement, and inform strategic direction for student organizations and digital products.
Creative Design
lended artistry and strategic thinking to create engaging experiences across digital platforms and live events. Designed user-centered solutions using Figma prototypes and market insights, from directing cultural shows reaching 300+ audiences to building scalable web platforms with React and TypeScript.
Consulting & Mentorship
Advised student organizations and teams on creative, digital, and product strategy, achieving 20% growth in community engagement. Recognized for innovative approaches to teaching and mentorship that empower others to improve performance and outcomes through data-driven insights and personalized guidance.
Music & Events
Produced and directed music projects and cultural events for international communities, managing all aspects from creative conception to execution. Built engaging platforms and experiences that reached diverse audiences while maintaining artistic vision and operational excellence through strategic planning and collaboration.
How did you transition from music into tech and product design?
What’s your personality like in the workplace?
How can you contribute to a team?
What excites you most about product design and emerging technologies?